Upcoming DMA West Foundation Webinar: Building a Creative Asset Library for your Destination Marketing
Thursday, December 15, 2022 | 12 to 1 p.m. | Complimentary
Join us as we discuss building an effective strategy to build a digital asset library for your DMO. You likely have had multiple photo shoots, someone on staff capturing assets, social media tools, and so much more. Our goal is to start with the end in mind, so you can be efficient and effective at capturing the assets that can tell your story and be delivered to your audience. We will talk about some key elements to capturing effective video that can be used across channels and mediums, especially with your social media presence. You will also get a glimpse into the cost-effective business tools that Visit Ventura uses to manage their photo and video assets.
Speakers: Mike Laan, Visit Ventura | Dan James, Madden Media
Courtesy of Future of Tourism Coalition
The Future of Tourism Coalition, and those who have signed up to its 13 Guiding Principles, have set out a vision for the decade ahead. The Coalition is now developing a toolkit based around three drivers for transition, where fundamental changes in how tourism is planned, developed, and managed will create the necessary foundations to make our vision a reality: destination stewardship and stakeholder engagement, managing tourism's impacts, and local and sustainable supply chains. Tourism is at a crossroads – we must choose a different path to build a more resilient, regenerative, equitable, and sustainable tourism economy. But how? Business as usual will be the default option, so unless we are intentional about change, we will revert to old models and practices. Instead, businesses and destinations must find their reset button, and utilize all the tools, support, and best practices available.
Destination Marketing in the Metaverse
Courtesy of Miles Partnership
August 9, 2022 | 12:00 p.m. Pacific Time
Will the Metaverse be the next game-changing technological advancement to disrupt the ways we promote travel? If the hype is to be believed, this 3D successor to the Internet will enable us to explore new environments both real and imagined — while providing dynamic new ways to engage with consumers. In this webinar, Miles will provide a straightforward overview of the Metaverse within the context of travel and tourism and share different ways that global brands are harnessing this technology to their advantage. Let’s imagine how we can use the Metaverse to facilitate deeper connections between destinations and the audiences they want to reach.