Coronavirus Travel Sentiment Survey Findings

Courtesy of Destination Analysts
To help industry leaders navigate their response strategy and communicate to their stakeholders and communities, Destination Analysts will be fielding a monthly survey of 4,000+ American leisure and business travelers, representing each region of the U.S. These timely insights into feelings and behaviors related to travel will provide important data to gauge the pandemic’s changing impact on travel as a lifestyle priority, as well as the rebound of travel demand—from which traveler segments and to which types of destinations.

June 7, 2022 | 8:00 a.m. Pacific Time
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July 6, 2022 | 8:00 a.m. Pacific Time
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August 2, 2022 | 8:00 a.m. Pacific Time
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September 7, 2022 | 8:00 a.m. Pacific Time
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October 4, 2022 | 8:00 a.m. Pacific Time
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November 8, 2022 | 8:00 a.m. Pacific Time
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December 6, 2022 | 8:00 a.m. Pacific Time
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U.S. Road Trips - New Research and Insights

Courtesy of Longwoods International and Miles Partnership

May 24, 2022 | 12:00 p.m. Pacific Time

U.S. travelers are on the road again heading into summer, but will record gas prices affect the outlook for the upcoming drive season? Join Longwoods International and Miles Partnership on Tuesday, May 24, for the latest “U.S. Road Trips” webinar featuring new research and insights about travelers’ road trip plans, media use and interests. The webinar will explore the impact of gas prices on 2022 plans and even take a deep dive into RV and motorhome travel, a segment that boomed during the pandemic. We’ll also get an inside look from Pure Michigan on their work driving dispersal and greater sustainability for road trip travel across the state. Tune in for insights you won’t want to miss!

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Hidden Disabilities Sunflower Program: Customer Service Program Aimed At Supporting Accessible Travel Market

Courtesy of DMA West Education & Research Foundation

May 25, 2022 | 9:00 a.m. Pacific Time

Several western DMOs have established a local version of the internationally recognized Hidden Disabilities Sunflower, a program lauded for supporting travelers with various non-visible disabilities as a way for them to secure additional support they may require while traveling, shopping, or engaging in other public activities. Developed and launched in the United Kingdom, the Hidden Disabilities Sunflower is now a recognized icon that accessible travelers can utilize to discreetly be identified as having a disability. Through identification by service representatives in the hospitality industry, accessible travelers can be assured they will be given attention and support during their journey.This initiative is a simple way for a destination’s visitors and residents to self-identify they, or someone in their group, has a disability that might require a little extra help. Wearers of the distinctive but discreet green and yellow sunflower icon indicate that they have a disability that is not visually apparent. Not all disabilities are visible – some are hidden and not immediately obvious, such as learning difficulties, mental health as well as mobility, speech, visual or hearing impairments. Living with a hidden disability can make daily life more demanding for many people, but it can be difficult for others to identify, acknowledge or understand the challenges that are faced. DMOs that have adopted the program for their communities offer lanyards, bracelets, and business card-size sunflower cards to both residents and visitors at the DMO’s office and/or visitor center(s) and via the destination’s participating hotel properties, attractions and businesses. Hotels and other businesses undergo training about how to assist sunflower wearers

Speakers: Lynn Smith, Program Director, Hidden Disabilities Sunflower - North AmericaMelyssa Reeves, CDME, President & CEO, Visit VacavilleCaren Werner, CGMP, Community Partnerships Manager, Visit Ogden

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Tourism’s Recovery Story as Told by Human Movement Data

Courtesy of Near

May 18, 2022 | 11:00 a.m. Pacific Time

As the pandemic and its consequences continue to play out, there has never been a more challenging time for destinations and visitors alike. The shifting situation in the U.S. over the past couple of years has created new types of visitors who are resilient, open to change, and, more important, able to move with more ease than we’ve seen since early 2020. In this webinar, Near dives into the powerful use cases for human movement data in tourism and outlines how to leverage this data in the industry’s recovery. Kristina Tipton, Director of Market Research for Near, will present the session.


  • New research on how destinations across the U.S. have experienced recovery across key places of interest, including restaurants, tourist attractions, event venues, and more
  • Case studies on how tourism destinations have used human movement data to navigate the road to recovery and attract visitors with highly targeted messages
  • Why it’s more important than ever to leverage human movement data for visitor insights

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Courtesy of Future of Tourism Coalition

The Future of Tourism Coalition, and those who have signed up to its 13 Guiding Principles, have set out a vision for the decade ahead. The Coalition is now developing a toolkit based around three drivers for transition, where fundamental changes in how tourism is planned, developed, and managed will create the necessary foundations to make our vision a reality: destination stewardship and stakeholder engagement, managing tourism's impacts, and local and sustainable supply chains. Tourism is at a crossroads – we must choose a different path to build a more resilient, regenerative, equitable, and sustainable tourism economy. But how? Business as usual will be the default option, so unless we are intentional about change, we will revert to old models and practices. Instead, businesses and destinations must find their reset button, and utilize all the tools, support, and best practices available.