Shaping the Future of Destination Marketing
Celebrating Your Achievements
Share your informative, innovative and influential ideas in DMA West’s Best Idea Program, with presentations at the annual DMA West Education Summit each September or October.
The objective of the Best Idea Program is to share inventive techniques or imaginative approaches to promoting your destination, managing your organization, providing services and communicating with stakeholders.
It’s easy. Just complete a project form--for the best idea (or ideas!) your organization has implemented during the last two years--via an electronic form submission. Using the project form, describe the best idea you’ve implemented during the last two years, convey the project’s effectiveness, and include project costs and return on investment information. You are welcome to enter several best ideas.
A Board-appointed Task Force will review the best idea submissions. Panelists from selected DMOs are invited to present their best ideas at the annual DMA West Education Summit in the fall.
Submit your organization’s best idea(s) online. Multiple submissions are welcome!
Selected DMOs will be asked to present their best ideas at the Education Summit.
The annual Best Idea Program Booklet--including all project submissions--will be uploaded to the Resource Library after the Education Summit.
NOTE: Only entries from DMA West members are accepted.
2021 Best Idea Program Achievement Awards
Four DMOs received achievement awards in a competition with their colleagues from the West. Sponsored by DMA West, the annual Best Idea Program showcases innovative projects and creative marketing strategies as submitted by DMA West members. The 2021 Best Idea Program achievement awards were presented during the 2021 DMA West Education Summit, September 29 - October 1, 2021, in Vancouver, Washington.
Representatives presented their Best Ideas during the Education Summit. See the NEWS section for the Best Idea Program press release, which includes an overview of the entries selected for achievement awards. All entries will be uploaded to the DMA West Resource Library.
Visit Mesa (Arizona)
Project Title: Mesa, Arizona Named Country's First Autism Certified City
Oregon’s Mt. Hood Territory
Project Title: Frontline FAM Virtual Series
Visit Tri-Cities (Washington)
Project Title: Pandemic Response for Tri-Cities, Washington
Visit Vancouver USA (Washington)
Project Title: Savor the Couve
Four destination marketing organizations received achievement awards in a recent competition with their colleagues from the West. Sponsored by Destination Marketing Association of the West (DMA West), the annual DMA West Best Idea Program showcases innovative projects and creative marketing strategies as submitted by DMA West members. Representatives from the DMOs that garnered awards presented their ideas at the 2021 DMA West Education Summit, which was held September 29 to October 1, 2021, in Vancouver, Washington. L to R: Alison Brooks, Director of Destination Experience & Advocacy, Visit Mesa; Ithaca Janzen, Program Assistant, Oregon’s Mt. Hood Territory; Cliff Myers, President & CEO, Visit Vancouver USA; and Michael Novakovich, CDME, President & CEO, Visit Tri-Cities.