DMA West :: Peer Resource Guide

PEER RESOURCE GUIDE

Access Member Expertise

How many times have you needed information or assistance specific to your work as a destination marketer and not known where to turn or whom to call?

Whether it’s a question about budgets, funding, contracts, trade shows, convention sales, advertising, housing, tour operators, interactive marketing, research, media relations, emergency preparedness and more—our own DMA West members are a wealth of experience and expertise.

But who knows the most about what?

The individuals listed in the various areas of expertise have agreed to provide advice and counsel when contacted by a DMA West colleague.

Administration/Operations

Bylaws, Boards, Systems, Equipment, Management, Legal Issues, Organizational Policies

Personnel

Staffing, Personnel Law, Contracts, Payroll, Benefits, Insurance, Incentive Plans

Finance

Funding Sources, Investments, Funding Contracts, Audits, Economic Impact Studies, Return on Investment Studies, Accounting Procedures, Accounting Software

Convention Sales

Sales Training, Sales Strategies, Sales Systems/Software, Trade Shows, Site Visits, Reports, Staffing, Convention Center Sales/Relationships, Tracking/Accountability/Measurements

Travel Industry Sales

Sales Training, Sales Strategies, Trade Shows, FAM Trips, Packaging, Reports, Sales Systems, Visitor Information, Visitor Centers, Tracking/Accountability/Measurements

Convention Marketing

State, Regional, National, and/or International, Advertising, Cooperative Programs, Trade Show Exhibits, Collateral, Direct Mail, Electronic Media Campaigns, Video, Promotions, Social Media

Travel Industry Marketing

Regional, National, and/or International, Consumer, Tour Group, Retail, Wholesale, Ecotourism, Rural, Soft Adventure, Seasonal, Sports, Cultural, Specialty, Advertising, Direct Mail, Electronic Media Campaigns, Trade Show Exhibits, Cooperative Programs, Collateral, Video, Promotions, Social Media

Technology/Interactive Marketing

Interactive Strategies, Internet Marketing, Content Marketing, Video Content, Social Media, E-marketing, E-commerce, Mobile

Public Relations/Publications

Strategies, Media Development, Media Relations, Crisis Communications, Photography, Research, Special Events, Travel Writer FAMs, Press Releases, Story Development, Software, Social Media, Internet/Websites

Services (visitor and convention)

Scope of Services, Visitor Centers, Housing/Reservations, Registration Services, Liaison Role, Online Services, Ticketing, Social Media

Community Relations

Political Relationships, Partnerships, Coalition Building, Community Awareness/Involvement, Multiple City/Entity Funding, CVB Involvement With Other Organizations; Cultural/Arts Organizations

Membership/Partnership

Management, Recruitment/Retention, Benefits, Campaigns, In-kind Contributions, Staffing, Sales Incentives, Member Events and Activities, Interface with Sales and Services

Emergency Preparedness

Communications in a Crisis, Emergency Plans, Responding to Natural or Man-made Disasters