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Promoting Responsible Tourism Together in Colorado

The first of its kind in Colorado, the Roaring Fork Valley Destination Alliance (RFVDA) includes five tourism promotion entities that represent Glenwood Springs, Carbondale, Basalt, Snowmass and Aspen. Together, they will speak with a unified voice for the local tourism industry, especially on topics of advancing destination stewardship opportunities, developing activities and programs that promote responsible visitation, and integrating valley-wide communication strategies in the event of a crisis such as a fire or weather event that would affect the safety and travel plans of visitors and residents. All the tourism entities in RFVDA, from Glenwood Springs to Aspen, are proponents of the Care for Colorado principles that educate and encourage visitors to tread lightly by following guidelines that include sticking to trails for safety and erosion prevention, leaving nature as you found it, packing out trash and domestic animal droppings, and extinguishing campfires completely.