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Beverly Hills CVB 'Far From Ordinary’ Content Collective Partnership

The Beverly Hills Content Collective is an extension of the Beverly Hills Conference and Visitors Bureau’s ‘Far From Ordinary’ campaign, which launched in August 2021 to celebrate the city’s uniqueness through playful, creative stories. The first edition of the Content Collective’s debuted in December. “Our Content Collective taps into the talents of renowned creatives to help translate Beverly Hills’ artistic spirit into visually stunning content, aimed at audiences seeking distinctive experiences,” remarked Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau. Comprising a multidisciplinary group of content creators across social media platforms, the ‘Far From Ordinary’ Content Collective produces original visual media that highlights all Beverly Hills has to offer through four distinct lenses – wellness, fashion, art and cuisine – to give viewers a glimpse of its hidden gems and experiences, as well as some of the destination’s most sought-after landmarks. The March installment of its ‘Far From Ordinary’ content collective, a group of creators and storytellers developing visual stories to showcase Beverly Hills’ artistic spirit and unique offerings. Kimberly Drew – famously known as @MuseumMammy, former social media manager for the Metropolitan Museum of Art and recently named associate director for Pace Gallery – provided audiences an insiders’ guide to Beverly Hills’ unparalleled art and culture against the backdrop of the recent Frieze Art Fair, held for the first time in Beverly Hills this year. The city is also home to several prestigious galleries displaying work by the biggest names in contemporary and fine art. The content from its April ‘Far From Ordinary’ Content Collective featured Rachel Chen – widely known as @VintageDolls and one of Chicago’s most prominent influencers in fashion and lifestyle – to take viewers on an insider tour of Beverly Hills’ colorful food and drink scene. Later this spring, Chen will pass the baton to Cheralee Lyle of @cheraleelyle, joining the Content Collective to uncover the destination’s vast array of health and wellbeing offerings. To find out more about the culinary and wellness opportunities in Beverly Hills, visit: