2024 Leadership Summit for CEOs

June 20-22, 2024
Cheyenne, WY
Online registration will open soon. Please get in touch with melyssa@onewesttourism.org if you need assistance.


Information is coming for the 2024 Leadership Summit, but you can see the 2023 Leadership Summit below.

2023 Leadership Summit for CEOs


Registration Form | Registration Brochure

Registration Information
$575 – CEO from a DMA West-member DMO
$775 – CEO from a nonmember DMO
$350 – Spouse/Companion
Fees include education program and scheduled group meal functions. The spouse/companion rate includes group meal functions. Separate fees apply for selected Tuesday afternoon and Wednesday afternoon group activities.
[Note: Group activities must be selected by June 13.]

Leadership Summit Registration Deadline
Register online or send your completed registration form and fee to the DMA West office by June 20, 2023. Refunds will be honored until 5:00 p.m. Pacific Time, June 20; after that date, no refunds will be granted.
[Note: Select group activities by June 13, 2023.]

Hotel Reservations
The Hotel Alex Johnson
523 Sixth Street, Rapid City, SD 57701
Group Rate: $229 Sun-Wed • Group Code: DMAW23
Booking link: https://group.curiocollection.com/3imlqv
If you wish to extend your stay, contact the hotel directly at 605-342-1210.

Thriving at the Top - Organizational Strategies for DMO CEOs

Gain insights into the evolving challenges facing DMOs and those who lead them.

DMO chief executives face unique demands and have distinct professional needs.

For more than two decades, DMO leaders have gathered at the annual Leadership Summit (formerly CEO Forum) to explore industry priorities, share insights into challenges facing DMOs, and determine how to best market their destinations and lead their organizations.

New and veteran DMO leaders address the challenges driven by changes in funding sources and resource allocation, increased accountability and performance measures, marketing strategies, escalating technology and complex trends in the meetings and travel industry.

CEOs build a face-to-face peer network to assist in garnering industry insights and resources from colleagues. DMO leaders at the Leadership Summit also participate in a Marketing Idea Exchange. It’s a quick way to glean a handful of terrific ideas to inspire your promotional efforts.

Join your peer CEOs at the annual Leadership Summit as you search for ways to stay fresh and keep your organization nimble.