Visit Vacaville and the City of Vacaville Economic Development Department Roll Out New Brand
In early December Visit Vacaville, along with the City of Vacaville Economic Development Department, introduced a new brand package designed to help promote tourism and bring new business to the city. “Branding is a great tool to differentiate Vacaville from other cities and destinations. It helps a city stand out, and allows us to communicate our vision of Vacaville,” said Visit Vacaville CEO Melyssa Laughlin. The brand package includes new logos and taglines for Visit Vacaville, the city’s destination marketing organization, and the city’s economic development efforts. Community partners such as the Downtown Vacaville Business Improvement District and the Vacaville Chamber of Commerce will adopt coordinating logos as well. The logo and tagline will be used on a variety of Visit Vacaville materials, including stationary, business cards, promotional items and advertising.