VisitSantaCruzCounty_Board.jpgVisit Santa Cruz County

After 28 years the Santa Cruz Convention & Visitors Council (CVC) will now be known as Visit Santa Cruz County (VSCC). The driving motivation is to more effectively communicate the mission of VSCC’s efforts – increasing visitation through destination marketing. In a word – VISIT! The Board of Directors celebrated the name change, Visit Santa Cruz County (VSCC) at its January Board meeting.