Shaping the future of destination marketing is about DMO CEOs and team members using their knowledge and skills to inform, innovate and influence.
DMA West is here to support and provide resources to western DMOs as they enhance initiatives and technologies associated with interactions with visitors, clients, partners/stakeholders, board members and elected leaders, as well as interactions with colleagues and industry peers.
The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 150 destination marketing organizations (DMOs). The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their stakeholders and advancing the destination-marketing profession.
With support of the DMA West Education and Research Foundation, a separate nonprofit entity, DMA West is a valuable source of learning, knowledge and future-oriented research for the destination marketing profession, and provides resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.
DMA West is an Investment in Your Organization and Your Staff
The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 145 destination marketing organizations (DMOs).
The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their local stakeholders and advancing the destination-marketing profession.
DMA West and the DMA West Education & Research Foundation are valuable sources of learning, knowledge and future-oriented research for the destination marketing profession, and provide resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.
Learn more about what DMA West offers for destination marketers in the West who want to enrich their destination-marketing skills.
Objectives
EDUCATION
Objective: Provide high-quality educational programs that assist DMO West-member CEOs and staff in being successful in their organizations, along with networking opportunities.
MEMBERSHIP
Objective: Develop and maintain a well-informed membership base that includes destination marketing organizations in the western United States and western Canada.
MEMBERSHIP SERVICES
Objective: Ensure members understand, participate and use the services and tools available to them.
COMMUNICATIONS
Objective: Provide high-quality communication vehicles that provide a continuing flow of information on Association and industry issues of importance to members and interested others.
REVENUE DEVELOPMENT
Objective: Develop sufficient financial resources to support a full range of DMA West programs and services.
ADMINISTRATIVE
Objective: Develop and maintain an organizational structure to support the goals of the Association through efficient and professional direction of operational functions to deliver member programs and services.