Shaping the future of destination marketing is about DMO CEOs and team members using their knowledge and skills to inform, innovate and influence.
DMA West is here to support and provide resources to western DMOs as they enhance initiatives and technologies associated with interactions with visitors, clients, partners/stakeholders, board members and elected leaders, as well as interactions with colleagues and industry peers.
The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 145 destination marketing organizations (DMOs). The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their stakeholders and advancing the destination-marketing profession.
With support of the DMA West Education and Research Foundation, a separate nonprofit entity, DMA West is a valuable source of learning, knowledge and future-oriented research for the destination marketing profession, and provides resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.
Learn more about what DMA West offers for destination marketers in the western United States and western provinces of Canada who want to enhance their destination-marketing skills.
DMO Website User and Conversion Study
The Impact of DMO Websites
Executive Summary of Yearlong Study Released April 2017
In 2016, the DMA West Education & Research Foundation partnered with Destination Analysts to conduct a year-long Website User & Conversion Study on DMO websites. The Foundation’s overarching goal for commissioning this study was to examine travelers who use DMO websites in order to develop a profile of these users, and to measure the extent that this marketing asset converts its users to actual visitors of the destination it promotes. DMA West member DMOs were invited to participate in this cooperative research project. In total, thirteen (13) DMOs undertook this research.
While each participating DMO received a custom report on its own website user profile and ROI estimates, the executive summary presents the aggregate findings from data collected from all thirteen (13) participating DMOs.
In addition to the support of the DMA West Education & Research Foundation, further insights about DMO website user behaviors through implementing an integration of survey data and site analytics was made possible by a generous sponsorship from Miles Partnership.
The executive summary of the study was released in late April 2017 and is available to destination marketers on a complimentary basis.
Download the summary and discover the value of official DMO websites.
In June Women’s Health magazine and Yelp revealed America's Wellthiest Cities based on a six-month, research-based partnership to determine 15 of the best cities for overall wellness across the United States. These results are featured here .
Women’s Health and Yelp’s 15 Wellthiest Cities in the West include:
- Albuquerque, NM
- Anchorage, AK
- Berkeley, CA
- Boulder, CO
- Henderson, NV
- Phoenix, AZ
- Portland, OR
To determine the winners, Yelp data scientists parsed how many healthy-lifestyle businesses and amenities U.S. cities offered in relation to their population size, then looked at how often people used or searched for those businesses, and how highly they were rated. Once the numbers were crunched, Women’s Healthinterviewed Yelp’s local experts and residents about their town’s buzziest wellness trends and recommendations. The resulting cities offer the best overall quality-of-life options for wellness: restaurants with farm-fresh food, landscapes that energize and calm, plenty of options for outdoor recreation, easy access to doctors, and endless ways to stay social.