Shaping the future of destination marketing is about DMO CEOs and team members using their knowledge and skills to inform, innovate and influence.

DMA West is here to support and provide resources to western DMOs as they enhance initiatives and technologies associated with interactions with visitors, clients, partners/stakeholders, board members and elected leaders, as well as interactions with colleagues and industry peers.

The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 145 destination marketing organizations (DMOs). The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their stakeholders and advancing the destination-marketing profession.

With support of the DMA West Education and Research Foundation, a separate nonprofit entity, DMA West is a valuable source of learning, knowledge and future-oriented research for the destination marketing profession, and provides resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.

Learn more about what DMA West offers for destination marketers in the western United States and western provinces of Canada who want to enhance their destination-marketing skills.

2016 Tech Summit Presentations Available

Best Idea Program Achievement Awards

Four DMOs received achievement awards in a recent competition with their colleagues from the West. Sponsored by DMA West, the annual Best Idea Program showcases innovative projects and creative marketing strategies as submitted by DMA West members. This year’s Best Idea Program awards were presented during the 2016 DMA West Education Summit, September 21-23, in Mesa, Arizona.
Flagstaff Convention & Visitors Bureau (AZ)
Project Title: 90th Anniversary Route 66 - 66 Kicks on Route 66
The Flagstaff Convention & Visitors Bureau, along with its stakeholders and partners, created and implemented year-long strategic marketing activity supporting the most historic and celebrated road in America – Route 66, The Mother Road – in preparation of its 90th anniversary. Capitalizing on the adventure seeker and historian, the program’s objective was to provide a time-sensitive “need to travel” and authentic reason to visit Flagstaff.
Travel Lane County (OR)
Project Title: GO Campaign
The goal was to create a campaign that would inspire visits to Eugene, Cascades & Coast region from nearby markets with an emphasis on Portland, Oregon’s largest population center. In order to stand out from the crowd, Travel Lane County staff identified four travel motivators that are strong enough to pull people 160+ miles from Portland for an overnight stay: dune buggy rides on the Oregon Coast; cycling in the Mountain Bike Capital of the Northwest; hiking uncrowded trails to magnificent waterfalls and riding the popular Covered Bridges Scenic Bikeway.
Santa Monica Travel & Tourism (CA)
Project Title: Santa Monica Travel & Tourism Partners with Witchery to Promote Santa Monica as the Ultimate Escape Destination
Santa Monica Travel & Tourism (SMTT) engaged in an opportunity to partner with Witchery, one of Australia’s leading fashion labels, lifestyle brands and retailers within Australia and New Zealand. The focus of this project was to promote Santa Monica as a stylish and aspirational travel destination to reach Australian and New Zealand consumers - one of Santa Monica’s top international feeder markets - through the use of an integrated consumer and trade marketing campaign that ran within a three-week period during summer 2015.
Ventura Visitors & Convention Bureau (CA)
Project Title: Celebrity Dogs of Instagram Familiarization (FAM) Trip
In the world of Instagram influencers, the Ventura VCB/Visit Ventura sought to stand out from the crowd by hosting influencers of the four-legged type. Ventura VCB invited six (6) doggies for a familiarization (FAM) trip targeting furry friends who have become Instagram celebrities. Together, the dogs have more than 300,000 followers. While asked for only two Instagram posts per dog, the group posted 26 photos of their time in Ventura tagging Visit Ventura and the local businesses that hosted them, and praising Ventura as the most pet-friendly destination they knew. Together, the posts earned more than 40,000 likes on Instagram and Visit Ventura earned exposure to thousands of new followers.


Several representatives were honored with Best Idea Program Achievement Awards for their respective DMOs at the 2016 DMA West Education Summit. (Left to right) Kim Sidoriak, CDME, Chief Marketing Officer, Santa Monica Travel & Tourism; Lori Pappas, Marketing & Media Relations Manager, Flagstaff CVB; Fiorella Calderoni, Communications Manager, Ventura VCB; and Kari Westlund, President & CEO, and Sally McAleer, Vice President of Integrated Marketing, Travel Lane County/Eugene, Cascades & Coast. Congratulations!


DMA West Foundation

Establishes “Brad Burlingame Honorary Scholarship” at Cal Poly Pomona

Read More

Newsnotes - August 2016